Amazon’s The Lord of the Rings Title Announcement

For years now, Amazon’s Lord of the Rings show has gone by a simple title: The Lord of the Rings. But like The Fellowship of the Ring, The Two Towers, and The Return of the King before it, the creators behind the series hoped to honor J.R.R. Tolkien by giving the prequel story its own subtitle. And on Wednesday, Prime Video set expectations with the addition of a few simple words. This September, fans will behold The Lord of the Rings: The Rings of Power.

Little is known about the whos, whats, whens, and whys of Amazon’s highly anticipated tentpole. Early on in development, Prime Video’s official account for the show promised to whisk viewers back to the Second Age, when the island of Númenor was still above water. And as the trades announced a sprawling cast of young actors who would appear in the series, one name jumped out: Welsh actor Morfydd Clark would star as a Galadriel, the Elven leader of Lothlórien played by Cate Blanchett in Peter Jackson’s trilogy. Amazon acquired the rights to Lord of the Rings all the way back in 2017, but besides a first-look image, that was basically it on details of what direction the show would take.

The announcement of The Lord of the Rings: The Rings of Power, the accompanying reveal video, and a bit of additional commentary from showrunners J.D. Payne and Patrick McKay give a clear sense of where this new saga will begin, and how it culls directly from Tolkien’s work. To start the hype for their series in a most epic fashion, Amazon literally forged The Rings of Power title treatment using molten metal and ravines cut from redwood. (And wildly, the 4K slo-mo video of metal artist Landon Ryan’s work was shot for Amazon by Klaus Obermeyer and the legendary Douglas Trumbull.)

The teaser also features what sounds like Clark delivering a speech Blanchett did back in the original movies, the words of Tolkien’s “Ring Verse” tracing the lineage of the various rings through the hands of elves, dwarves, men, and the Dark Lord himself. This passage seems to line right up with where Payne and McKay hope to take the series.

“This is a title that we imagine could live on the spine of a book next to J.R.R. Tolkien’s other classics. The Rings of Power unites all the major stories of Middle-earth’s Second Age: the forging of the rings, the rise of the Dark Lord, the epic tale of Numenor, and the Last Alliance of Elves and Men,” Payne and McKay said in a joint statement. “Until now, audiences have only seen onscreen the story of the One Ring — but before there was one, there were many … and we’re excited to share the epic story of them all.”

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