Blizzard’s charity campaign to support breast cancer research managed to raised $12.7 million with the Overwatch Pink Mercy skin and shirt sold back in May.
Blizzard posted an announcement to reveal how the Breast Cancer Research Foundation is utilizing the money to examine each part of breast cancer diagnosis for women and men around the world. The funds will be used to fund 25 research grants and also distributed between the Precision Prevention Initiative, BCRF Translational Breast Cancer Research Consortium Award, and 25 Annual BCRF Research Grants:
Blizzard partnered with the BCRF to sell the $15 time-limited legendary skin, along with a pink Mercy t-shirt for $30. Thanks to Blizzard and the Overwatch community, the charity campaign brought in $12.7 million dollars and was deem the largest donation ever received by BCRF in collaboration with a corporate partner within BCRF’s 25 year history.
The Breast Cancer Research Foundation (BCRF)’s mission is to advance the world’s most promising research to eradicate breast cancer. For more information about BCRF, please visit bcrf.org.
