Take-Two announces acquisition of mobile games giant Zynga for $12.7b

Game publisher Take-Two Interactive is acquiring Zynga, the mobile and social games giant responsible for FarmVille, Words with Friends, and CSR Racing, in a deal valued at $12.7 billion, the companies announced Monday.

The deal is one of the biggest in video game acquisition history, exceeding Microsoft’s buyout of ZeniMax Media and Tencent’s purchase of Supercell. It will give Take-Two a major boost in its mobile games library, which currently includes games like Dragon City, Monster Legends, Two Dots, and WWE Supercard. Take-Two chairman and CEO Strauss Zelnick said in a statement the acquisition “significantly diversifies our business and establishes our leadership position in mobile, the fastest growing segment of the interactive entertainment industry.” Zynga’s mobile lineup includes popular games such as Empires & Puzzles, High Heels!, Merge Dragons, and Toon Blast.

Take-Two Interactive’s current console and PC games lineup includes established hits like NBA 2K, Grand Theft Auto, and Borderlands, and its upcoming slate includes Borderlands spinoff Tiny Tina’s Wonderlands, WWE 2K22, Marvel’s Midnight Suns, and an enhanced and expanded version of Grand Theft Auto 5 for PlayStation 5 and Xbox Series X.

Traditional games publishers have been on a mobile games publisher buying spree over the past year, with Take-Two having also acquired Top Eleven Football Manager developer Nordeus in 2021. Rival publishers Electronic Arts also snapped up Glu Mobile and Playdemic, and Embracer Group acquired Easybrain in one of its many acquisitions, in the past year.

2021 was rife with consolidation and acquisitions, with EA also also buying Super Mega Baseball maker Metalhead Software; Netflix buying Oxenfree developer Night School Studio; Tencent buying Back 4 Blood creators Turtle Rock Studios; and Sony snapping up Bluepoint Games, Housemarque, Firesprite, and Nixxes Software.

 

 

Social Media: Website / YouTube / Instagram / Facebook / Twitter / Pinterest

logo

Related posts

Shatter the Ice: Wrath of the Lich King Classic™ Now Live

Shatter the Ice: Wrath of the Lich King Classic™ Now Live


Shatter the Ice: Wrath of the Lich King Classic™ Now Live

The Lich King, Arthas Menethil, sits in the ominous Icecrown Citadel scheming to claim the world as his own—a plan that threatens all life on Azeroth. Heroes of the Alliance and Horde must stand against the malevolent being who dares to declare himself the one true king of Azeroth...and...

Genshin Impact V3.1 Phase 1

Genshin Impact V3.1 Phase 1


Genshin Impact V3.1 Phase 1

Genshin Impact V3.1 Phase 1 Period: 28 Sept 2022, 1800 – 14 Oct 2022, 1759 [GMT+8] Regions: All Score 7% Rebate across all denominations, capped at 3x per user at USD$5/RM22.50 per transaction   Genshin Impact Edition Hardware Giveaway. Genshin Impact’s 2nd Anniversary and the...

New Games Open for Pre-Order

New Games Open for Pre-Order


New Games Open for Pre-Order

OffGamers' new game keys are open for pre-orders. Pre-order now to participate in OffGamers' lucky draw event, and stand a chance to win prizes! For more details about the lucky draw, click here. What are you waiting for? Now is the best time to pre-order these game...